• To provide an accessible and affordable high-quality learning experience to its students that will equip them with the knowledge and skills required for a successful and rewarding career.
• To recruit and retain highly skilled members of staff and ensure that they have research and development opportunities in their respective fields.
• To recognise and reward members of staff who make an outstanding contribution, characterised by efficient, effective, and high-quality delivery, to the teaching and support of its students.
• To maintain and improve its status, as a provider of quality education.